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Click on any of the links below to read our spotlight healthcare customer success stories and Q&As:
George Papamitrou, Director, Information Services at Aspect Medical Systems, discusses with Innoveer CEO Adam Honig how avoiding complexity was one of the keys to a successful CRM rollout for Aspect Medical Systems. By effectively deploying its CRM system and then integrating it with its ERP system, Aspect is better able to track customer purchasing history, improve sales to targeted hospitals, and ensure an accurate picture of its overall business.
View complete Executive Q&A
Innoveer Chief Strategy Officer Matthew Johnson speaks with Arnoud Kromhout van der Meer, Director, ICT at Boehringer Ingelheim about the company's CRM initiatives. The Q&A details how Boehringer's system has become the central location for all relevant information, enabling the company to more effectively exchange information and collaborate between marketing, sales, and product management.
View complete Executive Q&A
Learn how Genzyme Corporation's Therapeutics Division worked with Innoveer to complete a CRM Roadmap to evaluate its customer management solution and determine the necessary steps to optimize its overall CRM program effectiveness. Genzyme has now achieved management sponsorship for its future CRM initiatives, improved overall user confidence, and has a clear direction in place for increasing revenue growth, reducing operational costs, and improving customer experience.
View complete case study
Read an overview of how Group Health Incorporated (GHI) centralized its multiple legacy systems into a single repository for all customer, broker, agent, and prospect information, standardized and streamlined its sales processes, and deployed a customer management program for its sales and service teams. As a result of this program, GHI has decreased its cost per contact and ensured more accurate customer service for overall productivity and efficiency improvements, and increased its cross-selling and up-selling revenue potential.
View complete case study
Nigel Runnalls, Norwich Union Healthcare's Head of IT, and Innoveer CEO Adam Honig discuss the CRM platform of the United Kingdom's largest provider of private medical insurance and income-protection products. Norwich Union Healthcare relies on its CRM solution for operational management of information for all levels of the organization, particularly for delivering summaries of operation-based data to the different business units.
View complete Executive Q&A
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