With consumer directed health (CDH) plans on the rise, the healthcare industry is shifting: to benefit from new market opportunities, insurers must design and support an increasing number of product combinations targeted at individual plan members. At the same time, competition is increasing as companies expand into new markets, often through mergers and acquisitions.

As a result, health insurers must pursue new capabilities; however, few have the required processes, technology, CRM capabilities, service methodologies, or support to rapidly launch new combinations of healthcare products. To overcome this challenge, Innoveer Solutions helps companies create a Roadmap to assess CDH readiness and identify the data, system-level, business process, and online portal needs to quickly launch and service new CDH product combinations aimed at individual members. After partnering with Innoveer, health insurers are able to more effectively exceed members’ expectations, capture significant portions of the CDH market, and ensure effective and cost-efficient support of an increasing number of à la carte options.