"If we did not have a pipeline-tracking tool in place months ago when the competition started appearing, we would not have an accurate picture of our business."
Today, many medical device companies are embracing business intelligence (BI) to take advantage of the amassing customer-facing sales, service, and marketing data collected – from opportunities and related activities to segments and sales quotes. Today, with the integration of new generation BI capabilities and CRM applications, organizations can transform raw data into actionable intelligence, and as a result, reap substantial business benefits.
Using its expertise in helping medical device manufacturers deploy BI, Innoveer works with companies to plan and implement BI programs enterprise-wide. This includes defining business outcomes, pertinent data to measure, appropriate functionality to utilize, and required skills and infrastructure improvements. After developing the plan, Innoveer then implements the solution to deliver actionable information to employees and others via dashboards. With those reports, customer-facing teams can identify the most successful techniques to close sales, up-sell and cross-sell customers across brand and product lines, shape products and services to customers’ needs, and drive optimal uptake of products and services.
Customer BI Panel Discussion:
How to Increase Sales & Marketing Effectiveness with Business Intelligence
