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Innoveer offers services focused on the following areas within the medical device industry:
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Manufacturers of medical devices such as stents, catheters, and heart monitors face numerous competitive pressures that force them to manage their pricing structures in ways they have never had to consider before and rollout sales and marketing as quickly as possible to avoid losing market share and customer mindset. Also, the threat of revenue "leakage" to rival manufacturers, combined with the increased buying influence of hospital group purchasing organizations (GPOs), has significantly compressed margins. On top of that, adhering with FDA and other regulatory requirements is no small task, and unlike other organizations, medical device companies must track their customer information as a matter of law, not simply as a means of achieving a competitive advantage.
Medical device companies were among the first Innoveer clients to adopt customer management solutions to help address these issues – working with Innoveer to integrate their sales, marketing, service, and product development processes to more efficiently capture and organize customer data and ensure one view of customer information. As a result, Innoveer clients, such as Aspect Medical Systems and Steris Corporation, are able to accelerate their time-to-market, deliver marketing campaigns that use effective segmentation to pinpoint key sales and marketing targets, reduce the cost of sales and service, and optimize their overall sales effectiveness.
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