Many pharmaceutical companies today are experiencing an influx of data from tracking sales efforts and product performance, collecting brick-level data, interviewing physicians, and collecting customer surveys. However, companies tend to pay scant attention to controlling the amount of information entered into their CRM systems, and the data overload commonly leads to numerous CRM performance, uptime, and reliability challenges. This typically results in poor CRM adoption levels and incomplete data, followed by decreased efficiency and customer satisfaction, as well as potential regulatory challenges.

Based on its experience in helping to improve CRM performance, Innoveer partners with pharmaceutical companies to identify current data needs, project anticipated data growth and requirements for managing that growth, and create a plan to archive old data and improve data quality. After working with Innoveer to apply data archiving best practices, pharmaceutical companies are able to increase overall performance, reduce IT management requirements, more effectively manage CRM data proliferation, and drive customer-facing employees to embrace CRM.