 |
 |
|
|
consumer goods
The major concerns of consumer goods companies have changed from survival – cutting expenses by eliminating employees and conserving capital outlay – to growth by expanding market share via loyalty programs and increased use of web portals. As a result, more and more consumer packaged goods manufacturers are paying closer attention to customer needs, buying histories, and trends by deploying and optimizing customer management strategies and capabilities.
Innoveer Solutions' consumer goods clients – Bose Corporation and Bosch Thermotechnik BV, to name a couple – are turning to new, sophisticated CRM solutions and next-generation business intelligence and analytics tools to enable closer contact with their customers and more efficiently capture, assess, manipulate, and analyze consumer-related data. This helps build long-term, high-value relationships with customers and improves overall customer acquisition, satisfaction, loyalty, and retention – resulting in significant bottom-line benefits.
|
|
|
|
|
