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Industries: Technology
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Innoveer offers services focused on the following areas within the high-technology industry:
sales |  call center |  marketing |  business intelligence |  order management |  data integration | sku proliferation data archiving

Today’s high-technology market requires the introduction of innovative products and services, yet companies regularly complicate their product success by creating combinations of base products and assigning new SKUs to each. This so called “SKU proliferation” problem slows sales and marketing teams, leads to incorrect sales quotes and SFA data, and complicates service efforts.

To help companies control product name, option, and SKU proliferation, Innoveer has identified five best practices which include setting pricing and product designation policies, tapping configuration and bundling, timing SKU specification, simplifying SKUs and standardizing product hierarchies, and tracking post-sale product, part, and version numbers. After working with Innoveer to improve existing rules and enabling technology, companies are able to curtail product name expansion and enforce pricing guidelines, and as a result, speed the sales process, increase sales effectiveness, and improve overall customer satisfaction and retention.
“Battling Product Name, Option, and SKU Proliferation”
Akamai Technologies
Dice
SKU Proliferation
High-Technology
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