Global Salesforce.com Deployments: 4,000 Lessons LearnedTo successfully deploy Salesforce.com on a large scale, focus on careful planning, change management, top-notch user training, and user-adoption monitoring.

Panasonic Reveals Keys To CRM Project SuccessThe electronics giant adopted salesforce.com to more accurately forecast sales and to provide a single point of contact for all of its B2B customers.

Social Media Monitoring: Beware SarcasmCan businesses automatically differentiate between bona fide online information and April Fool’s posts? Because ours led to at least one bona fide business development offer.

Automate Price Quotes To Maximize Salesforce ReturnsWant some rapid ROI? Then automate pricing and quoting in Salesforce.com to improve accuracy, productivity, accountability, and workflow efficiency.

How CRM Returns $5.60 For Every Dollar SpentA new study finds that mobile CRM increases salespeople’s productivity by 15%, while productivity sees a 12% boost by using social CRM tools.

5 Marketing Program Makeover TipsWhat's the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Innoveer Acquires Onagio Software To Empower Legacy CRM Social Business SuccessInnoveer acquires transformative Italian software firm which promises to provide state-of-the-art access to social media from legacy platforms, including AS/400, Apple II, and Siebel.

Facebook Integration Pushes Salesforce.com Social PowerCreating a social business often begins with simple requirements, such as translating Facebook posts into leads in your CRM system. Here’s where to start.