We Understand Consumer Electronics Firms
You have demanding customers, rapidly changing markets and competitors, extended supply chains and operations across a multitude of segments, countries and cultures. How can cloud CRM help?
Innoveer has worked with a wide range of consumer electronics companies including Sony, Panasonic and Epson. These organizations are always striving to do more with less, and develop and sell amazing products at the same time.
Here are some typical projects that we help consumer electronics firms with:
- Social customer service: Social media is the next frontier for many consumer electronics firms' customer service operations. Cut costs and improve the customer experience by resolving issues in a more timely and transparent manner.
- Contact center consolidation: Previous investments automating in the contact center and customer service processes are now enabling many consumer electronics manufacturers to consolidate their contact centers. And this then frees up investment for developing online communities to facilitate self-service and self-diagnosis, further enabling faster resolution times for the customer.
- Sales group consolidation: One consumer electronics manufacturer we’re working with is consolidating its sales and distribution teams. When sales grow rapidly, it often makes sense to invest in specialist sales teams to capture all potential spend. But as the market matures, businesses often benefit from having a simpler, more efficient sales team structure.
- Leaner marketing: By enabling a consolidated customer view, consumer electronics firms can reduce marketing spend by identifying overlapping communications to customers — perhaps from different divisions or product groups.
Stay in touch with our perspective on this vital industry through our CRM Insight Blog's consumer electronics content.
Work With Innoveer
Need to implement CRM quickly?
Innoveer’s Marketing, SFA and Service Accelerators deliver fully functional, cloud-based CRM programs in less than 4 weeks specifically designed for consumer electronics companies. For a fixed price, benefit from core capabilities that increase automation, productivity and effectiveness.
Optimize or perform a health check
Take marketing, sales or service capabilities to the next level. Innoveer’s brief workshops provide detailed recommendations —the next “best steps” — for creating maximum results based on our CRM Excellence Framework. Understand the time, cost and benefits of increasing your CRM capabilities.
Social business assessment
Learn how new and emerging social technologies can transform your organization. Innoveer has developed our Social Business Excellence Framework which shows consumer electronics firms the best practices and benefits of adopting these new technologies.
Success Story
Innoveer worked with a world famous consumer electronics company to help them understand their best approach to contacting customers. Previously each division of this company maintained its own database and sent out email and paper mail as it best saw fit. After working with Innoveer, this company coordinated their marketing programs across divisions and dramatically reduced marketing costs.
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