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Insights Blog

6 Hot CRM Trends Spell Sales SuccessMany businesses have recently budgeted for their CRM programs. But what's the next CRM improvement that will be best for your sales team?

4 Social CRM Strategy SecretsTo see marketing, sales and service benefits from social networks, start by creating a social CRM strategy.

Innoveer Closes New Round of Financing And Announces Record Setting 2011Innoveer raised new financing, achieved record growth in cloud revenues and hiring, transformed to a 100% cloud CRM focused consultancy and achieved industry award-winning customer satisfaction. In short, 2011 was an awesome year for Innoveer.

Team Collaboration Secrets: Make Social Media DeliverSocial media and mobility offer opportunities for improving how customer-facing teams can work together, as well as collaborate with customers.

4 CRM Strategies Spell Insurance Industry SuccessWhile insurance companies may have a reputation for moving slowly, in fact they've long embraced CRM initiatives that lower operating costs and increase revenues.

Warning: Customers Require Social Service In 2012When it comes to providing great service, customers expect you to hear their cries via social networks.

Social CRM Transformation Demands CIO LeadershipWhen it comes to embracing social CRM, CIOs and IT managers have a duty to help their organization select the best technology and find new ways to blend their existing marketing, sales and service practices.

Social Selling: The New CRM Sales ImperativeWith customers spending more time using social media, it’s time for businesses to retool their CRM practices and increase their social network sales savvy.

Beyond Social CRM: Customer Experience Tops 2012 PredictionsFrom businesses retooling for growth, to bringing Siri to Salesforce, review our top CRM predictions for 2012.


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Compass Group
Panasonic
Roche
Kronos
Aggregate
Celgene
Integra
New York LIfe
Vocalink
Genzyme
Citrix
Lexis Nexis
KPN

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We Understand the Insurance Industry

No matter if you're offering property and casualty insurance, life insurance or health insurance you still need to increase your sales through a combination of agents, brokers and your own selling efforts. Then once you've acquired a customer, they're demanding quick resolution to their issues and increasingly looking for self and social service options. Innoveer and cloud CRM can help mitigate the risks and open opportunities. 

Innoveer has worked with a wide range of insurance customers include AXA, New York Life, Irish Life, EmblemHealth InsuranceAviva and Unum. 

Our Point of View

Example projects we're working on for insurance firms include:

  • Call Center Optimization: For one large health insurance organization, their objective was to increase customer satisfaction and to reduce costs. To achieve this, we worked on an ambitious customer service program whereby 86% of all inbound calls get solved by the member services agent who first picks up the phone.
  • Salesforce Transformation: Insurance companies often change and adopt their products to market needs, which can result in dramatic changes to the roles of field-based representatives. We're working with one such insurer who is changing their sales model as a result and is implementing a new sales process and sales automation system to support it.
  • Mobile Sales Automation: For a prominent life insurer, we’ve been helping to mobilize its CRM solution, giving its field agents rapid access to complete customer and broker details, so they can more rapidly court customers with profitable proposals.
  • Social Monitoring: The insurance industry isn't adopting social technology perhaps as quickly as other industries, but we're seeing an increasing trend in projects that help to monitor the on-line world for mentions and unhappy customers who need to be serviced.

Stay in touch with our perspective on this vital industry through our CRM Insight Blog's insurance content.


Work With Innoveer

Need to implement CRM quickly?

Innoveer’s MarketingSFA and Service Accelerators deliver fully functional, cloud-based CRM programs in less than 4 weeks specifically designed for insurance companies. For a fixed price, benefit from core capabilities that increase automation, productivity and effectiveness.

Optimize or perform a health check

Take marketingsales or service capabilities to the next level. Innoveer’s brief workshops provide detailed recommendations —the next “best steps” — for creating maximum results based on our CRM Excellence Framework. Understand the time, cost and benefits of increasing your CRM capabilities.

Social business assessment

Learn how new and emerging social technologies can transform your organization. Innoveer has developed our Social Business Excellence Framework which shows insurance organizations the best practices and benefits of adopting these new technologies.


Success Story

ABN Amro Private Banking

Innoveer worked with this private bank to tightly integrate its sales reports and CRM system. Reports that managers deemed ultra-important were displayed, front and center, whenever a salesperson logged into the CRM system. The most important reports showed how that salesperson was performing against his or her peers.

Sales Measurement Case Study

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Contact Innoveer for answers

Discuss specific CRM goals and requirements or see a demo. Understand what business outcomes you can achieve with new CRM capabilities.

Innoveer USA
United States
+1 (800) 508-8101
Innoveer United Kingdom
United Kingdom
+44 (0) 207 960 9616

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