We Understand the Life Sciences Industry
Selling medical devices, pharmaceutical or biotechnology products keeps getting more and more difficult. And then servicing customers and tracking key opinion leaders and government regulations compounds these challenges. How can Cloud CRM help?
Innoveer has worked with a wide range of life sciences companies including Covidien, Genzyme Corporation, Integra LifeSciences and Vertex Pharmaceuticals. We've learned that the sales, marketing and service challenges these organizations face can often be quite similar.
Our Point of View
In general, Innoveer’s specialty is working with mid-sized and smaller pharma, biotech, and medical device players. And principally, our customers in these industries are now focusing most on:
- Territory management: Don't leave any market underserved by ensuring that you have the right sales people focused on the right areas. Because most of our life sciences customers are maximizing revenue while their products are covered by patents, any wasted opportunities might mean lost revenue that won’t be recovered.
- Relationship management: Get in front of the doctors and key opinion leaders who prescribe and promoted your products as quickly as possible. Without savvy relationship-building practices, even the best medical device in the world won’t succeed
- Social CRM: The industry has long targeted key opinion leaders, meaning they pursue well-respected doctors with the hope that these physicians will not just like the product, but widely promote it to their colleagues. But with every company attempting to market their products in this manner, we’ve seen some leading-edge manufacturers now turning to B2B social selling to find new inroads.
- Patient Management: How effective is your customer response team? As unique and targeted therapies increase, more and more of our clients are investing in sophisticated CRM systems to track patients and help them at key junctures in their treatment.
Stay in touch with our perspective on this vital industry through our CRM Insight Blog's life sciences content.
Work With Innoveer
Need to implement CRM quickly?
Innoveer’s Marketing, SFA and Service Accelerators deliver fully functional, cloud-based CRM programs in less than 4 weeks specifically designed for life sciences companies. For a fixed price, benefit from core capabilities that increase automation, productivity and effectiveness.
Optimize or perform a health check
Take marketing, sales or service capabilities to the next level. Innoveer’s brief workshops provide detailed recommendations —the next “best steps” — for creating maximum results based on our CRM Excellence Framework. Understand the time, cost and benefits of increasing your CRM capabilities.
Social business assessment
Learn how new and emerging social technologies can transform your organization. Innoveer has developed our Social Business Excellence Framework which shows Life Sciences organizations the best practices and benefits of adopting these new technologies.
Success Story
Genzyme Biosurgery
Innoveer worked with this biotechnology leader to help improve sales leadership. Using a new SFA system, Genzyme can now measure sales people on competencies during ride-alongs and against their sales targets, such as how many calls they’re making every week.
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Contact Innoveer for answers
Discuss specific CRM goals and requirements or see a demo. Understand what business outcomes you can achieve with new CRM capabilities.
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