We Understand High Tech Companies
We've proved it time and time again: a cloud CRM solution can help enterprise technology companies achieve their business objectives: more customers, higher profits per customer and happier customers. What else is there?
Innoveer has worked with a wide range of high tech companies including Citrix, Monster.com, LexisNexis, Experian, Kronos and Sun Microsystems. We've learned that organizations that market, sell and service enterprise technology share similar characteristics but of course are all unique in their own way.
Our Point of View
In general, Innoveer's enterprise technology customers have developed relatively advanced CRM capabilities compared with other industries. This means they've moved beyond setting up a salesforce automation tool to track opportunities and their pipeline. They typically have a contact center responsible for handling customer support issues, and their marketing department has been running automated campaigns since day one.
The question that our high technology customers often ask us is "what next"? They've heard the siren song of the 360 degree view of the customer, but they want targeted projects to advance particular business objectives like:
- Marketing and sales integration: In many organizations, leads passed from marketing to sales are ignored or not accepted.
- Social business enablement: Enterprise technology companies often think social technologies are more suited to B2C oriented firms. This is not the case.
- Product configuration: How many SKU's and options does your product set offer? How can you make it easier for your sales team to quote and price these options?
- Field service as lead generation: Does your service team help fill the sales pipeline?
- Partner relationship management: The percent of business being fulfilled through "the channel" is ever increasing; how can you stay in touch and on top of your distribution partners?
Stay in touch with our perspective on this vital industry through our CRM Insight Blog's enterprise high technology content.
Work With Innoveer
Need to implement CRM quickly?
Innoveer’s Marketing, SFA and Service Accelerators deliver fully functional, cloud-based CRM programs in less than 4 weeks specifically designed for enterprise technology companies. For a fixed price, benefit from core capabilities that increase automation, productivity and effectiveness.
Optimize or perform a health check
Take marketing, sales or service capabilities to the next level. Innoveer’s brief workshops provide detailed recommendations —the next “best steps” — for creating maximum results based on our CRM Excellence Framework. Understand the time, cost and benefits of increasing your CRM capabilities.
Social business assessment
Learn how new and emerging social technologies can transform your organization. Innoveer has developed our Social Business Excellence Framework which shows high technology organizations the best practices and benefits of adopting these new technologies.
Success Story
Kronos Incorporated
Innoveer worked with the global leader in workforce management solutions to help redefine their territory assignment process with an objective to implement rules and account-based territory management. The result was that Kronos could allocate accounts efficiently and clearly, provide data consistently, improve segmentation and lead delivery and avoid conflicts.
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