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Insights Blog

4 Social CRM Strategy SecretsTo see marketing, sales and service benefits from social networks, start by creating a social CRM strategy.

Team Collaboration Secrets: Make Social Media DeliverSocial media and mobility offer opportunities for improving how customer-facing teams can work together, as well as collaborate with customers.

4 CRM Strategies Spell Insurance Industry SuccessWhile insurance companies may have a reputation for moving slowly, in fact they've long embraced CRM initiatives that lower operating costs and increase revenues.

Social CRM Transformation Demands CIO LeadershipWhen it comes to embracing social CRM, CIOs and IT managers have a duty to help their organization select the best technology and find new ways to blend their existing marketing, sales and service practices.

Beyond Social CRM: Customer Experience Tops 2012 PredictionsFrom businesses retooling for growth, to bringing Siri to Salesforce, review our top CRM predictions for 2012.

Enterprise High-Tech CRM Power StrategiesHigh-tech companies excel at applying CRM to increase sales automation, service speed, marketing efficacy, as well as partner relationship management. Lately, the industry has also been leading the embrace of social business capabilities. Learn how to put these high-tech CRM best practices to work.

Quick And Dirty Salesforce.com Integration StrategiesFor companies that want to get up and running with Salesforce quickly, focus on keeping integration lean and mean, if you initially do it at all.

4 Social Marketing Best PracticesWith customers spending more of their online time on social networks, your next step should be obvious: market accordingly. That means courting customers on Facebook, Google+, Twitter or anyplace online where customers or potential aficionados of your products and services gather.

Beyond Black Friday: 7 CRM Efficiency CommandmentsLearn the best strategies for B2C manufacturers to focus increase efficiency, thus buying their R&D and product design teams time to develop The Next Big Thing.


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Escape The Wasted Event Horizon

Don’t waste time chasing low-value accounts. Help salespeople close more deals by attracting the right people at events.

Push Events to the Max

What if you had a party and no one came? Enter event management, backed by the latest cloud CRM tools. Ensure that your gatherings are events to remember. Innoveer’s CRM experts help organizations master event management:

  • Attendance: Monitor registration and automatically unleash follow-on campaigns to increase attendance
  • Speakers: Identify, schedule and manage subject matter experts to ensure on-target messaging
  • Logistics: Plan and track event-related administrative details
  • Leads: Formally identify prospective buyers -- in real-time -- by correctly diagnosing buying interest

Benefit from Real-Time Event Management

Using CRM for event management helps your organization:

  • Create an advanced speaker and event development process
  • Assist speakers with messaging
  • Link all activities with channel strategies
  • Review event details by attendance, satisfaction, cost and lead generation

Work With Innoveer

Need Marketing Automation Quickly?

Innoveer’s Marketing Accelerator delivers a fully functional, cloud-based marketing automation program — using Salesforce.com or Oracle CRM On Demand — in less than 4 weeks. For a fixed price, benefit from a 360-degree view of marketing campaigns (from launch to lead to opportunity development and closed deals). Features include response handling, contact segmentation, program management, measurement, reporting and more.

Optimize Marketing Programs Or Perform A Health Check

Take marketing capabilities to the next level. Identify the best “next steps.” Innoveer’s brief workshop, based on our CRM Excellence Framework, provides detailed recommendations. Understand the time, cost and benefits of initiating or increasing your program’s results, such as improving your campaign, lead or event management, marketing strategy or overall measurement.

Top 10 Steps To Marketing Success

What makes marketing programs succeed? It takes more than just technology. Indeed, such programs demand both business and management savvy. Are you seeing the big picture? To find out, review our "top 10” steps to marketing program success to see how your program compares to best practices and our benchmarks.


Success Story

Innoveer worked with a leading medical equipment manufacturer to adopt handheld devices for obtaining more information about people visiting booth at trade shows. The new system allows for quick score and qualification to determine each prospects' propensity to make a buying decision. Above all, this enables the company’s marketing managers to quickly identify and pursue the hottest prospects.

Event Management Case Study

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Contact Innoveer for answers

Discuss specific CRM goals and requirements or see a demo. Understand what business outcomes you can achieve with new CRM capabilities.

Innoveer USA
United States
+1 (800) 508-8101
Innoveer United Kingdom
United Kingdom
+44 (0) 207 960 9616

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