Cloudforce Calling London Social BusinessesFive highlights from the London Cloudforce conference that will help take your company's CRM program to the next social business level.

Panasonic Reveals Keys To CRM Project SuccessThe electronics giant adopted salesforce.com to more accurately forecast sales and to provide a single point of contact for all of its B2B customers.

Social Media Monitoring: Beware SarcasmCan businesses automatically differentiate between bona fide online information and April Fool’s posts? Because ours led to at least one bona fide business development offer.

5 Marketing Program Makeover TipsWhat's the best way to make your marketing dollars go farther, faster? To answer that question, identify what your program does well, then focus on improving the parts that need the most work.

Social Business: Are You A Player?What’s the next, best step for your business to capitalize on social media? Learn how to find the answer that offers the biggest business upsides.

No CIO Gets Fired For Recommending Cloud CRMCalling all IT professionals: Do you want to battle a legacy CRM system, or is it time to migrate to the cloud? Beyond the technology fun-factor, don't forget faster business innovation, as well as the career upsides.

Steve Jobs Couldn’t Sell CRMTry some antisocial behavior during a CRM project, and you can kiss your project success goodbye.

4 Social CRM Strategy SecretsTo see marketing, sales and service benefits from social networks, start by creating a social CRM strategy.

Team Collaboration Secrets: Make Social Media DeliverSocial media and mobility offer opportunities for improving how customer-facing teams can work together, as well as collaborate with customers.

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How Do You Measure Against These Capabilities?

Does your marketing program need help in one -- or more -- of these areas? Contact Innoveer to discuss your specific requirements and goals, and how we can help.

Customer lists: Do you develop lists based on real-time customer behavior?
Execution: Do you execute campaigns quickly?
Responses: Do you track and follow through on every response received?
Campaigns: Do you measure leads and revenue from every marketing campaign?
Leads: Do you score leads based on previous activity and augment your lead information?
Lead quality: Do you ensure that salespeople never see a bad lead?
Selling: Do you “sell” leads to sales and track the acceptance and success rate of every lead?
Speakers: Do you assist event speakers with presentation development, and then gather formal feedback on presentations?
Results: Do you build ROI into program testing?
BI: Do you apply real-time analytics to monitor response patterns and optimize campaigns?

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