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CRM Meets “Big Ideas”

Craving intellectual stimulation? Top techniques for curing CRM what-ails-you? How about mastering the most rapid, cost-effective and successful approaches to CRM?

• Sales Effectiveness
• Marketing Effectiveness
• Service Effectiveness
• PRM
• Advancing Today's Portals
• Business Intelligence
• Advanced Customer Data Integration
• M&A Success
• How to Select CRM Applications
• Selecting CRM Project Teams

• Sales Effectiveness

  Striking a Balance

  Find a healthy middle ground between the data collection needs of executives and the "just sell" attitude of sales. Organizations can achieve this balance, and find themselves well positioned to thrive through effective use of SFA.

• Marketing Effectiveness

  Empowering Marketing via Customer Management

  Too often, marketing’s use of CRM lags far behind that of sales and service. This can be a costly mistake. When marketing is allowed to take a more aggressive role within CRM, sales increase as a result of campaigns that are targeted to the right buyer at the right time.

• Service Effectiveness

  The Call Center as a Strategic Asset

  Synchronizing the role of the call center with a company’s core business strategies can open new sales opportunities, positively impact the bottom line and deliver superior customer satisfaction. Innoveer details how call centers can become one of the most valuable corporate assets, but only when organizations stop treating them as necessary evils.

• PRM

  The Pursuit of Partner Relationship Management

  Many organizations want to expand their reach and revenue, reduce costs and minimize risks by sharing responsibilities and costs with business partners. Optimizing partner relationships enables just this: eliminate inefficiencies and increase revenue, while ensuring higher levels of customer and partner satisfaction. This paper explores PRM opportunities, highlights best practices and identifies ways to select and support the best partners.

• Advancing Today's Portals

  Embrace Next-Generation Portals

  Is your portal or self-service offering fast, flexible and interactive? To capitalize on new market opportunities, streamline operations and engage customers, companies need state-of-the-art portals. Innoveer details the best practices for using next-generation portals, to increase customer goodwill, reduce costs and maximize revenue.

• Business Intelligence

  Increased Business Intelligence: Turning Customer Data into a Competitive Advantage

  Today’s enterprise applications frequently include out-of-the-box data warehouses, business intelligence (BI) capabilities and a variety of pre-built dashboards. To maximize effectiveness, however, Innoveer recommends a phased plan, which incorporates six proven best practices. After implementing this plan, organizations ensure more efficient use of existing resources and direct employees towards tasks and opportunities which yield maximum revenue.

• Advanced Customer Data Integration

  Planning for the Next Stage of SOA

  To find, combine and integrate customer data, organizations are increasingly utilizing a service-oriented architecture (SOA). This white paper outlines a strategy for employing SOA to integrate applications, create a single view of each customer and expose crucial business logic as Web Services.

• M&A Success

  CRM Assimilation: Best Practices

  By assimilating CRM systems, organizations can improve their lead management, reporting and customer experience, as well as better coordinate sales, marketing and service operations. But in this era of SOA and SaaS, assimilating CRM systems is not the only way to achieve operational excellence. Innoveer details the top reasons for assimilating CRM systems and how to achieve concrete business results.

• How to Select CRM Applications

  Making Smart Choices when Evaluating CRM Platforms

  Selecting a CRM application based solely on available features without analyzing how it will meet strategic objectives is a recipe for disaster. Rather, sales, marketing and call center executives should work with a vendor-neutral consulting firm to perform an assessment prior to purchasing the CRM solution. The small amount that executives will spend will be more than recouped, as they will buy only the capabilities they require. On top of that, the consulting services they pay for will help them realize the full potential of the functionality.

• Selecting CRM Project Teams

  The Value of Working with CRM Experts

  With many project team choices available, including in-house IT staff, contractors, broadly-focused consulting firms or consulting firms dedicated to CRM, how can organizations select the best team? By working with a dedicated team of CRM experts that draw on substantial industry and functional knowledge, organizations can ensure realistically planned projects, overcome organizational challenges, better facilitate user adoption, improve business processes and quickly achieve desired goals.